2.03.2011

Helmut Krone



Designer: Helmut Krone
Photographer: Bert Stern
Process: Letterpress
Typeface: Century
Compositor: Typographic Craftsman, Inc.
Engraver: Walker Engraving Corp.
Client: Polaroid Corp.



Agency: Doyle Dane Bernbach, Inc.
Art director: Helmut Krone
Copywriter: Robert Levenson
Photographer: Bill King
Client: Ohrbach's

The great Doyle Dane Bernbach art director Helmut Krone, (July 16, 1925 – April 12, 1996), mostly known for the 1960s Volkswagen Beetle work. Here are a few things that caught our eye. There is a book about his work, examples of his work on the AIGA website and information about his life and work on Design Observer.

2 comments:

Anonymous said...

Krone was great! He also did the VW Think small stuff and Avis no2 campaign. Pretty much, after Bernbach, he changed everything. There's a good book about him, on a deal at the publisher website: www.enchorial.com

Anonymous said...

Krone was great! He also did the VW Think small stuff and Avis no2 campaign. Pretty much, after Bernbach, he changed everything. There's a good book about him, on a deal at the publisher website: www.enchorial.com