Corporate Diversity : Swiss Graphic Design and Advertising by Geigy 1940 - 1970
Museum für Gestaltung Zürich; Janser, Andres; Junod, Barbara (Eds.)
2009, 208 p. 385 illus., 360 in color., Hardcover
ISBN: 978-3-03778-160-9
Lars Müller Publishers
There's something very beguiling about medical illustration reduced down to simple geometric shapes. Only in the 50's could an advert for fabric whitener look like a minimalist techno record cover. This is a great book, full of beautiful work.
10 comments:
Looks fantastic! :D
Good stuff!
Thanks for the inspiration ;-)
That first picture looks like a flavorful cocktail olive. I'd love to see the martini that came with!
ah, those good old times, when the chemical industry looked so cool...
nice post
excellent find! these adverts are beautifully minimalistic and interesting.
Hey, you have a great blog here! I'm definitely going to bookmark you!
ccent
Great book, i love it every page is just full of fantastic design and inspiration. Thanks for sharing :)
Can anybody help me? I saw an amazing poster/ad in a design book, and then lost the piece of paper on which I wrote down all the information about it. Is there a forum or a site where I can ask people if they have seen it? (It was a German ad (or maybe poster) from the 1980s I would guess. A hand with a paintbrush stroking down, with yellow paint, and copy to the right of the paint, in German.)
Miss Jaypeg,
In answer to your metroplis question, this is the last book I bought from there - very nice too.
What does RSS do (anyone feel free to answer!)
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