3.20.2009

Geigy



Corporate Diversity : Swiss Graphic Design and Advertising by Geigy 1940 - 1970
Museum für Gestaltung Zürich; Janser, Andres; Junod, Barbara (Eds.)
2009, 208 p. 385 illus., 360 in color., Hardcover
ISBN: 978-3-03778-160-9
Lars Müller Publishers

There's something very beguiling about medical illustration reduced down to simple geometric shapes. Only in the 50's could an advert for fabric whitener look like a minimalist techno record cover. This is a great book, full of beautiful work.













16 comments:

Blinky St. James said...

Looks fantastic! :D

K. said...

Good stuff!
Thanks for the inspiration ;-)

Boomka said...

That first picture looks like a flavorful cocktail olive. I'd love to see the martini that came with!

Laura e Sebastiano said...

ah, those good old times, when the chemical industry looked so cool...

Anonymous said...

nice post

johnElectric said...
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ccna said...
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Delicious Industries said...

Great book, i love it every page is just full of fantastic design and inspiration. Thanks for sharing :)

Brad Tucker said...

Can anybody help me? I saw an amazing poster/ad in a design book, and then lost the piece of paper on which I wrote down all the information about it. Is there a forum or a site where I can ask people if they have seen it? (It was a German ad (or maybe poster) from the 1980s I would guess. A hand with a paintbrush stroking down, with yellow paint, and copy to the right of the paint, in German.)

kev said...

Miss Jaypeg,

In answer to your metroplis question, this is the last book I bought from there - very nice too.

What does RSS do (anyone feel free to answer!)

iPad Application Development said...

Great. I am sure, I will tweet this to my twitter account. This will help a lot of users.l

Anonymous said...

I have recently done a work on the Geigy's Graphic Designs Genelaogy (regarging its candidacy to the british design awards), this is, the influences throughout graphic design history that have had an effect on this designs, or the styles on which this designs have based on throughout history to end up to be what they were those days in between 1940–1970.
But I have found no information of the book itself's design, not the content of it but the way it has been writen and the image composition, etc.
My problem is that I am supposed to do the same I did with the content (write a genealogy of the designs) but with the book format. No idea of how to start.
I would appreciate if you could help me somehow.

web designing said...

It gives great inspiration..

Hotel in Ranchi said...

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android soft developers said...

Cool stuuf? Who are the authors? I would like to contact them!

Website Designers in Kerala said...

well done.