Corporate Diversity : Swiss Graphic Design and Advertising by Geigy 1940 - 1970 Museum für Gestaltung Zürich; Janser, Andres; Junod, Barbara (Eds.) 2009, 208 p. 385 illus., 360 in color., Hardcover ISBN: 978-3-03778-160-9 Lars Müller Publishers
There's something very beguiling about medical illustration reduced down to simple geometric shapes. Only in the 50's could an advert for fabric whitener look like a minimalist techno record cover. This is a great book, full of beautiful work.