10.31.2008

Lou Dorfsman





I don't know about you, but here at Things to Look at, we have a list of people we'd like to hear speak. Legends. Massimo Vignelli? Check. Wim Crouwel? Check. Lou Dorfsman?... Now it never can be.

“He was the kingpin of the New York School of Design, a pluperfect, fearless, uncompromising perfectionist, and a father of corporate image in the world,” ~ George Lois


Some great people have written some great words though.

Stephen Heller writes
Michael Bierut writes
Eye Magazine writes
The man himself

If you don't know who he is, then you should know thet he was the saviour of The Waltons: what could be more famous than that? Here is the classic advert. Click on it to see it larger.

8 comments:

Anonymous said...

CroUwel. thanks.

Anonymous said...

Thank heavens one of us can spell

Anonymous said...

There's a 1/2 hour Lou Dorfsman audio interview floating around online somewhere. It was from when the "Dorfsman and CBS" book came out. It's great to hear him speak about all his work- with a little nostalia, since at that point the identity he designed was starting to be dismantled- the wall, the reports, Didot, microphones... and his New York accent is awesome.
Also- I wanted to tell you that the 1964-67 D&AD annuals are on ebay right now from British seller souvenir-century. Definitely worth getting-if you don't have them already.

Anonymous said...

Looks like part of that 1987 interview is in the Eye Magazine link you included.
Good work as always!

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