Whitechapel 2003

We’re always working on branding and identity projects here and the other day I remembered the Identity work by Spin for the Whitechapel art gallery here in London. I was graduating from uni when I first saw it, and remembered thinking how fresh and exciting it looked – the custom typeface, the colours its use of typography. Its exactly the kind of project that would inspire and motivate any graphic designer (especially a student) to remember how exciting and engaging branding can be. I can easily say that 5 years on it still looks as fresh as it did on day one – a true contemporary classic.