Enduring Logos

Günther Wagner was an employee at Pelikan Ink for eight years before he took over, giving it a name and his family crest as a brand in 1828. The logo has had minimal changes over the years being last redesigned in 2003, but essentially, is still the same. There is something very pure about logos which stand the test of time and don't bow to fashion. To my mind though, the 1957 logo is the most striking. The geometric pelican, the deep orange and black palette and the blackest fountain pen ink on the market.

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