Fashion Type

Why are fonts with high contrasting thickness such as Bodoni and Didot so closely associated with fashion typography? Abbot Miller's article in the current issue of eye magazine
looks at this question and also examines the role of sans serif typefaces.

The article is a fascinating subject; how is that so many brands in the same industry can use such similar typefaces and still carve out distinctively different identities?

It seems that any brand which uses either a thin or a moderately bold typeface or a combination of the two would be accepted as a fashion/ luxury brand. Virtually all the brands which makeup the fashion landscape adhere to this rule.


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